What information parents need before booking

Best Practices Event Planning
Credit: Wesley Tingey, Unsplash

You open your registration form and count the fields: parent name, email, phone, student name, year level, homeroom teacher, preferred contact method, dietary requirements, accessibility needs, emergency contact. Twelve fields before a family can book a ten-minute appointment.

Most of it is unnecessary.

The problem with long forms

Every field you add to a registration form creates friction. Parents see a long form and may abandon it partway through, enter incomplete or inaccurate information just to finish, or feel frustrated before the event even starts.

Long forms also create data you need to manage. Every piece of information collected is something you must store, protect, and potentially update. And most schools don't use half the information they collect.

What you actually need

For a basic parent-teacher conference booking system, you need parent name (so teachers know who they're speaking with), email address (for confirmations, reminders, and schedule updates), and student name and year level (so parents can book appointments with the right teachers).

That's often enough to run a functional event.

Information that might be useful

Depending on your event structure, you might also need phone number (if you want to send text reminders or need to contact families urgently), preferred teacher (if students have multiple teachers and parents need to indicate which ones they want to see), a way to indicate multiple children (so families can book for all of them), or access requirements (if families need wheelchair access, interpreters, or other accommodations that require advance planning). These fields serve specific purposes, but only include them if you'll actually use the information.

Information to skip

Understanding what you need helps, but knowing what to leave out matters just as much. Many registration forms ask for things that don't help run the event.

Home address is unnecessary unless you're mailing something physical. Emergency contact is already in your student management system, so you don't need it again for a booking. Detailed student information like current grades, subjects, and teacher names already exists internally, so parents don't need to re-enter it. Questions like "What would you like to discuss?" or "How do you feel about your child's progress?" might seem helpful but often go unread. If you need this information, collect it separately and use it intentionally. And unless you have a specific reason related to the event, don't ask about ethnicity, income, or other personal details.

The test for each field

Before adding a field to your form, ask: Will we use this information to run the event? Do we already have this information elsewhere? What happens if a family skips this field?

If you'd run the event exactly the same way without the information, don't ask for it.

When you need more information

Some events legitimately require additional details. A uniform fitting needs clothing sizes, a school tour might need to know the age of prospective students, and an accessibility-focused event needs to understand family requirements.

In these cases, ask for what you need, but be clear about why you're asking. "We ask for sizes in advance so we can have the right stock ready for your appointment." Parents are more willing to provide information when they understand how it'll be used.

The privacy angle

Every piece of information you collect is a potential privacy issue. If your registration data is stored insecurely or shared beyond the people who need it, you have a problem.

Collecting only necessary information reduces this risk. It also makes compliance with privacy regulations simpler. You don't need to justify keeping information you never collected in the first place.

Reducing form abandonment

Shorter forms get completed more often. If your registration takes less than 60 seconds, families are more likely to finish it. If it feels like a bureaucratic process, some will give up.

This matters especially for events where you want high participation. A long form becomes a barrier to access.

What about optional fields

Some schools make extra fields optional rather than removing them entirely. This is better than requiring unnecessary information, but it still adds visual complexity to the form.

Optional fields also create inconsistent data. Some families fill them out, others skip them, and you end up with partial information that's hard to use. If a field isn't important enough to require, consider whether you need it at all.

When families need to update information

Registration should collect what you need at the time of booking. If circumstances change, families should be able to update their details easily.

This means providing a clear way to cancel or modify bookings, contact information for questions, and confirmation emails that include relevant details. Trying to anticipate every possible scenario in the initial registration form doesn't work. Build a system that handles changes gracefully instead.

The practical approach

Start with the minimum: name, email, student, year level. Run your event and see what problems come up.

If you find yourself repeatedly needing a specific piece of information, add it to the form for next time. But resist the urge to add fields preemptively. Most of the time, you won't need them.

Form design matters too

Even necessary information can be requested poorly. Use clear labels and explain what you mean by "student name" if your school uses preferred names versus legal names. Avoid jargon—not every parent knows what "homeroom" or "pastoral care teacher" means.

Use sensible input types: dropdown menus for year levels, text fields for names, email fields that validate format. Make error messages helpful: "Please enter an email address" is better than "Invalid input."

The broader principle

This advice applies beyond registration forms. Every time you ask families for information, whether through forms, emails, or meetings, consider what you actually need versus what feels thorough.

Busy parents appreciate brevity. They don't interpret short forms as lack of care. They see them as respect for their time. And from an administrative perspective, less data means less work maintaining it. Keep your registration forms focused, and both you and your families benefit.

Ready to streamline your school events?